100% cotton, 280 g/m²
Size: 41×46 cm
Direct-to-Film print
Wash at 30°C inside out, do not iron over print
Delivery within 1–5 business days

Idunn is the Norse goddess of youth and guardian of the golden apples that allowed the gods to preserve their strength. She is not depicted as a warrior in this design. She is a calm guardian of life, nature and everything that ripens, passes and eventually returns.

She holds a single golden apple in her outstretched hand. Three gentle deer surround her among flowers, leaves and fruit. A bowl filled with apples rests below, while an organic wreath of apple branches encloses the entire scene.

Above Idunn's head is the Jera rune, associated with the cycle of the year, ripening, harvest and a reward that arrives in its own time. Golden apples guide the eye from the goddess's hand through the bowl to the crown of branches, while the decorative “IDUNN” lettering closes the composition at the bottom.

Violet hair, plum-coloured ornaments and the warm gold of the fruit give the illustration a fairytale-like, almost ritual character. Strong outlines, woodcut shading and comic-inspired linework create a striking image, but instead of terror, this design carries magic, softness and a mysterious calm.

The starting point for the project was James Penrose's painting depicting Idunn and the apples. The design was created in collaboration with Kartomaniaczka, who originated the idea. Her features and figure inspired the appearance of our Idunn, giving an ancient story a distinctly contemporary face.

Everything has its time. Blossoming, ripening, harvest and the beginning of another cycle. Idunn guards this balance with the Jera rune above her and a golden apple in her hand.

Our original design appears on a cotton tote bag with long handles, available until 25 September.